- 16 Aug 2018
Book title: Made to Stick: Why Some Ideas Survive and Others Die
Book by Chip Heath and Dan Heath
Main problem in communication: the “Curse of Knowledge”;
Strategies to make the ideas stick: simple, unexpected, concrete, credible, emotional (for the times), and a story;
find the core: simple and distilling to the most important idea at the core.
- effective communication needs attention and keeps the attention;
- unexpected: to break these patterns, but still connecting and reinforcing the main message.
- the “curse of knowledge” is the main enemy of being concrete.
- the main difference between an expert and novice is the ability of the expert to see things abstractly
- people believe ideas based on authorities - parents, traditional, experts, etc.
- If can, bring in a true authority
- If cannot? several ways: (1) Use an anti-authority, (2) use concrete details, (3) use statistics (and make the statistics more concrete), (4) use like the Sinatra Test (looking for the one test case that make your idea completely credible) and (5) use testable credentials (asking the reader to test for themselves the idea).
- goal of making message “emotional” is to make people care
- For people to take action, they have to care.
- To make people care about ideas, create empathy for specific individuals; or show how our ideas are associated with things that people already care about, or appeal to their self-interest (more important to appeal to their identities - not only to the people they are right now, but also to the people they would like to be).
- A key to making an idea sticky is to tell it as a story.
- Most good stories are collected and discovered, rather than produced de novo.
- a few existing plots:
- 6.1 The Challenge Plot: the obstacles seem daunting
- 6.2 The Connection Plot: A story about people who develop a relationship that bridges a gap – racial, class, ethnic, religious, demographic, or otherwise. All connection plots inspire us in social ways. They make us want to help others, but more tolerant of others, work with others, love others.
- 6.3 The Creativity Plot: This involves someone making a mental breakthrough, solving a long-standing puzzle, or attacking a problem in an innovative way.
- stories usually automatically meet other criteria for making ideas sticky: almost always concrete, often emotional and have unexpected elements. The real difficult is to be sure the stories are simple enough.
- 12 Feb 2018
Book title: Decisive: How to Make Better Choices in Life and Work
Book by Chip Heath and Dan Heath
- Widen your options
- never only just two choices
- think about opportunity costs, or creative ways to get everything.
- Find someone who has solved the same problem in the same or different domain.
- Reality-test your assumptions.
- What would it take for your assumptions to be wrong?
- Can you test your assumptions?
- Attain distance before deciding.
- Get away from short-term emtions.
- Define your core priorities.
- Prepare to be wrong.
- Define acceptable operating boundaries.
- Define milestones that are acceptable operating boundaries.
- Set tripwires where you will check along the way.
- 12 Jan 2018
Book title: Switch: How to Change Things When Change Is Hard
Book by Chip Heath and Dan Heath
- Three main factors for a decision
- This book teaches how make a change through the image of a rider, directing an elephant, on a path from A to B.
- The rider is the rational (often problem-focused and over-researching) mind
- The elephant is the emotional (sometimes out-of-control) side, and
- the path is shaping the situation (badly done may freak the two previous parts and make things complicated).
- To direct the rider to do something, you can
- 1) Find the bright spot; (go through your past experience and find instances in which something was working for you)
- 2) script the critical moves; (have to give detailed instructions)
- 3) point to the destination.
- To motivate the elephant, you can:
- 1) find the feeling; (making people feel something - fear, compassion, indignity, absurdity, anything. )
- 2) shrink the change; (break down the change into manageable size)
- 3) grow the people. (by cultivating an identity; and the growth mindset.)
- To shape the path
- 1) tweak the environment; (make easier to do one thing over another)
- 2) build habits; ( “action triggers”, checklists)
- 3) rally the herd. (behavior is contagious; social pressure effectively like stand-up meetings; Having spaces for people to talk and rally.)
- 20 Sep 2017
Personal success depends on
- Special Opportunities
- Street smart, social Savvy about knowledge how to talk/communicate with people and authorities - general intelligence
- Parents’ guidance: wealthy parents arranging more activities for children / signaling children’s talents / talk through reasoning with children/ not intimidated by authorities / give children entitlement to negotiate/ assert themselves/
- Right timing / not too late not too early/ with the right opportunity available/
- Family trajectory: e.g.,meaningful work with rewards/
- culture where from / even many generations above / e.g. Culture of honor: / e.g., South Korean airline crushes- rule of culture / categorize cultures: how much individual expects to care themselves, expects to follow rules/
- power distance index: how cultures expects to respect authorities/ expects to respect seniors. / low pdi, e.g. USA / high pdi, e.g. Brazil/ High PDI , up to listeners to understand the meanings, not effectively if from lower level to authority level ; up to the authorities to solve the issues / Low PDI , up to the speakers to deliver the message clearly
- duration of learning: Kids from Wealthy and poor families differ academically because of summer. Summer should be used in studies. / enough study time is the key, e.g. Keep program. / e.g. China rice industry make Chinese long history to cherish hard meaningful work with rewards
- In the end, the author provided an explanation of family/ the education history of the author’s mom / the explanation of comedians from outsiders/
- 20 Jul 2017
Five things To build resilience when facing Adversity:
1. Personalization, Pervasiveness, Permanence
From the book: “We plant seeds of resilience in the ways we process negative events. After spending decades studying how people deal with setbacks, psychologist Martin Seligman found that three P’s can stunt recovery: (1) personalization-the belief that we are at fault; (2) pervasiveness-the belief that an event will affect all areas of our life; and (3) permanence-the belief that the aftershocks of the event will last forever,”
2. Kick The Elephant Out Of The Room
The book wrote: there is a lot of evidence that speaking about traumatic events improves mental and physical health, helps people understand their own emotions and feel understood by others.
3. Self-Confidence & Self-Compassion
From the book: “ I didn’t have to aim for perfection. I didn’t have to believe in myself all the time. I just had to believe I could contribute a little bit more…Over the years, this lesson has stuck with me whenever I feel overwhelmed.“
4 Suggest to write down three things did well every day.
From the book: “gratitude is passive: it makes us feel thankful for what we receive. Contributions are active: they build our confidence by reminding us that we can make a difference”
5. Pay Attention To Joy
From the book: “Rather than waiting until we’re happy to enjoy the small things, we should go and do the small things that make us happy. ” When you seize more and more moments of happiness, you find that they give you strength.
6 The rest of the book is about how to raise strong children, and create resilient families, communities, and workplaces.
- 10 Jun 2015
The millionaire next door
Rich dad poor dad
Thinking and grow rich
48 Laws of Power
The Middle Passage: From Misery to Meaning in Midlife” by James Hollis
“In Projection and Re-Collection in Jungian Psychology, Marie-Louise von Franz notes five stages of projection. First, the person is convinced that the inner (that is, unconscious) experience is truly outer. Second, there is a gradual recognition of the discrepancy between the reality and the projected image (one falls out of love, for example). Third, one is required to acknowledge this discrepancy. Fourth, one is driven to conclude one was somehow in error originally. And, fifth, one must search for the origin of the projected energy within oneself. This last stage, the search for the meaning of the projection, always involves a search for a greater knowledge of oneself.”
“In asking more of ourselves, we forego disappointment in others for not delivering what they could never deliver; we acknowledge that their primary responsibility, just like ours, is their own journey. We become increasingly aware of the finitude of the body and fragility of all things human.
If our courage holds, the Middle Passage brings us back to life after we have been cut off from it. Strangely, for all the anxiety, there is an awesome sense of freedom as well. We may even come to realize that it does not matter what happens outside as long as we have a vital connection with ourselves. The new-found relationship with the inner life more than balances losses in the outer. The richness of the soul’s journey proves at least as rewarding as worldly achievement.”
The Road Less Traveled, Timeless Edition: A New Psychology of Love, Traditional Values and Spiritual Growth
the opening lines: “Life is difficult. This is a great truth, one of the greatest truths. It is a great truth because once we truly see this truth, we transcend it. Once we truly know that life is difficult–once we truly understand and accept it–then life is no longer difficult. Because once it is accepted, the fact that life is difficult no longer matters.”
then the books starts with the four tools/techniques of handling suffering, the discipline - to experience the pain of problems constructively.
- delayed gratification,
- acceptance of responsibility,
- dedication to truth, and
The books pointed out that the life problems cannot be avoided in life. To experience happiness, they need to be identified and solved: “Problems do not go away. They must be worked through or else they remain, forever a barrier to the growth and development of the spirit.”