Measure What Matters by John Doerr

Book title: Measure What Matters

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• Objectives and Key Results (OKRs):

  • written goals with systematic follow-ups
  • many stories from various companies/individuals who have used the framework to great effect.
  • Objectives point us in the direction we want to go.
  • Key results are how we get there. They are specific, time-bound, and measurable.