Positioning, The Battle for Your Mind

Title: Positioning, The Battle for Your Mind

• 20th Anniversary Edition
• URL

How to position

• Over communicating society =>Find right and precise holes in user mind

• Position urself smarter
  • where your company go, your manager go
  • bid on tomorrow type, e.g., software products
  • 1 company/ 2 bosses/ 3 friends- more business friends + networking exercises/ 4 idea - ahead time, against debate / 5. Faith / 6. Self, business social acts
• Position of your business:
  • 1. start with where you are by users big picture /
  • 1. Hook yours to best position to own, unique focus
  • 1. Position regarding competitors
  • 1. Enough resources? Impossible? /
  • 1. Cope with changes, accumulate long points of view and vision, unique, effective, potential