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Title: Working Backwards : Insights, Stories, and Secrets from Inside Amazon

By: Colin Bryar, Bill Carr

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  • Chapter 1: Customer obsession is KEY
  • Chapter 2: Hiring , bar raiser
  • Chapter 3: Organization: “two pizza rule” / single threaded owner
  • Chapter 4: Communication: Written narratives / Silent reading
  • Chapter 5: Working Backwards: PR/FAQ
  • Chapter 6: Metrics: “controllable input metrics” / WBR: Weekly Business Review meetings

  • A large part of the book on how the Kindle, Prime, Prime Video, and AWS were developed.